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Fat-reducing microwave unveiled

Sharp's new appliance generates 'super steam' that melts away fat for health-conscious consumers.

TOKYO (Reuters) - Eyeing up that juicy steak but worried about your waistline? Japanese electronics maker Sharp Corp. said it has developed a new fat-busting microwave oven that can melt some of your worries away.

Unveiling its invention Monday to the media, Sharp said the microwave generates "superheated steam" at a temperature of about 572 degrees Fahrenheit, hot enough to melt fat and reduce oil and salt from steak, chicken, fish and other foods.

Osaka-based Sharp said the product was developed to address a growing awareness among consumers about the need for a healthier diet, especially with obesity rates climbing to worrisome levels in many countries around the world.

"Obesity is becoming a global problem," said Itsuro Kato, a director that heads up Sharp's home appliances division.

Sharp said the machine's fat-zapping power derives from a steam generating unit that produces a combination of convective heat and condensation heat so hot that fat liquefies and flows out of the food in a very short period of time.

The company said the new oven can remove eight times more fat off a 200 gram beefsteak than if prepared in a frying pan, leading to a 13 percent reduction in calories.

It can cut nearly 19 percent of the fat off a 100 gram serving of mackerel, compared with about 12 percent reduction when using a gas grill, Sharp said.

Scheduled to go on sale in Japan next month and to be gradually introduced after that in overseas markets, Sharp's new oven can also reduce salt content in fish and limit the loss of vitamin C in vegetables, the company said.

But reducing the fat and calories of your meals will come at a price. Sharp said it expected the "AX-HC1" to sell for about ¥126,000, or $1,153, several times the price of a typical microwave oven that might retail in Japan for around ¥20,000.

Sharp said it would continue to make conventional microwave ovens and market the "AX-HC1" as a high-end model for health-conscious consumers.

The company said it would start with a monthly production of 10,000 units, but aimed to sell 500,000 worldwide in the business year to March 2008.

Shares of Sharp ended Monday trade up 2.8 percent at ¥1,558, outperforming the Nikkei average's 0.7 percent rise.

[original article]

Posted by thinkum at August 23, 2004 08:31 AM